FMD 2019 Local Design-Films

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PATTERNS FROM THE SUN

Following their true passion for nature, travel, and design, a dynamic duo decided to embark on a challenging journey to Sinai to document what may become their most unique life’s experience. Noha & Nayera are two designers from Cairo who are developing a new cloth printing technique called Cyanotype in which they use light to be the source of inspiration, creating random, unexpected and unprecedented results which then formed their unique outfit. Through these unique & natural printed patterns, the outfit preserves the soul of Sinai and documents a creative journey across the breathtaking Sinai trails. The film documentary approach is experimental, and the element of surprise forms a big challenging yet exciting part of the film.

Director: Muhammad Taymour
Designer: Blue ++ Studio (Nayera Ibrahim and Noha Khaled)
Year: 2019
Duration: 43’
Country: Egypt
Language: Arabic with English subtitles

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THE MUSICAL ARCHITECT: A RIADARCHITECTURE STORY

Architect Mahmoud M M Riad always felt that music and architecture were related; all he needed was the research and creative experimentation to back up his ideas. Being a third generation architect, currently running the family firm “RiadArchitecture”, he is constantly eager to put his ideas to use in order to create a new vision of Egyptian Architecture and Urban Development. Filmmakers Ally Eid & Peter Magdy engage in a conversation with Riad to explore his family roots, why he left Egypt, and – more importantly – why he decided to return. What emerges is a journey of cultural re-discovery and self-awareness, seeking to answer a question that still occupies Riad’s mind today: Can music of a particular region become reflected in its architecture?

Directors: Rewind N’Play (Ally Eid and Peter Magdy)
Designer: RiadArchitecture
Year: 2019
Duration: 30’
Country: Egypt
Language: Arabic with English subtitles

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ENCODE

The film documents a journey of 3 architects who have co-founded the Alexandria-based design studio “ENCODE” in 2011 and have since challenged the conventional model of design production in Egypt. Offering their clients architectural, interior and product design services, ENCODE architects adopt different cutting-edge technologies and research and collaborate between education, practice and manufacturers to create an international hub of design that can thrive in today’s economy. Its interdisciplinary team adopts computation, bespoke innovative design, and digital fabrication. The documentary emphasizes on the concept of design not only as a noun, or a synonym to ‘style', but rather a verb of production and problem-solving, an added value, and a holistic business process.

Director: Khoshoua El Gohary
Designer: ENCODE
Year: 2019
Duration: 22’
Country: Egypt
Language: Arabic with English subtitles

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SAM

The documentary revolves around an interior designer, Haitham Ahmed Abd El-Gaffar, who has managed to overcome economic challenges following the 2011 revolution in Egypt by establishing his own studio “Sam Product Design”. His studio has become well known in the field of copper lighting design in the region. It wasn’t only his vision that helped him receive the Dubai Award Design in 2017, but also his love for his work and the products he created which were used in the famous Egyptian TV Series “فوق مستوى الشبهات", starring the famous Egyptian actress Yousra. Sam Product Design has also collaborated with the biggest design companies in Egypt, including Alchemy design studio, Alcazar Fine Woods, The Design Avenue and Dar Noman. The film documents and celebrates the journey of Sam Product Design and the process of designing some of its most exclusive products.

Director: Mohamed Magdy
Designer: Sam Product Design
Year: 2019
Duration: 23’40’’
Country: Egypt
Language: Arabic with English subtitles

Watch Trailer Here